From Flickr: “Leicester City Transport advertisment from Leicester Official Guide, 1938” by mikeyashworth

April 14, 2015 Uncategorized

A very bold publication, this 1938 city guide to Leicester – all Gill Sans and modern in layout, and spirally bound, a real period touch. Interestingly, Coventry, just down the road, did a similar guide the same year – municipal rivalry! The City Transport department was keen to show progress and indeed, at the time, the city was phasing out its trams – replaced by buses described as ‘more efficient rivals’ despite the boast in the text that the "one hundred and seventy-two trams with their attractive cream and maroon livery .. operated on twelve routes … and carry very heavy loads during peak hours’. such was progress!

via Flickr

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